What next?

“The thing that bothers me most about this new world of instant overloads of mass communication and accelerated daily life, is that people are losing their sense of personal dreaming.  That sense of being intimately yourself is disappearing.”

                                                                                                              John Olsen, artist, SMH

I’ve been wondering lately why there appear to be so many initiatives to get creative – “Do something creative every day for a week and diarise it”, adult colouring books, out-of-the-box creative projects in schools – even the black and white world of business is “design thinking” its way to better working processes.John Olsen

The swing of the social trend pendulum has always interested me.  I’m not just talking fashion, although fashion is the best reflection social shifts in history.  I mean the underground swelling of rebellion against the current status quo.  It moves from the innovators to the adopters then the mass market. Then we’re all sick of the status quo and looking for the opposite to the way we’ve found ourselves suddenly living. For example….

1920s and 30’s – hedonistic, glamorous, and working through the effects of the first ever World War.

…swings to

1940s and 50s – tighten the bindings of society’s emotional and literal corset. The nuclear family and apron strings are born.

…swings to

1960s and 1970s – untie ye olde apron strings and let me at FREEDOM!…of speech, clothes, open-mindedness, lurve…

…swings to

1980s and 1990s – too much of this free love, we need to make some MONEY. Power on, power suits.

….swings to

2000-2016 – The Millenium Bug – the world goes into panic about the possibility of suddenly living without a computer at the strike of midnight year 2000…. Marketing and technology get married.

I wonder if the next swing is….

2020 + – the years of getting back to oneself. Creative expression for all, families remembering what a family is, put down the tech, ignore the marketing, and Sit. In. This. Life.


What do you think??

Published by felicitylenehan

Felicity Lenehan Australia Experienced journalist, copywriter, sub-editor, editor and stylist, who has worked on newspapers, magazines, websites, newsletters, in marketing and PR, and for large and small corporations, internationally.

2 thoughts on “What next?

  1. The ball is in your court. Your children will shape the future world with whatever tools and guidance you provide. From what I’ve seen of your underlings so far, we are in safe hands.
    But what of other families ?? Will they provide the same inspiration ?? We can only hope……

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